Description: Architecting Experience: A Conversion Science HandbookAuthor(s): Scot R Wheeler Format: Hardback Publisher: World Scientific Publishing Co Pte Ltd, Singapore Imprint: World Scientific Publishing Co Pte Ltd ISBN-13: 9789811219863, 978-9811219863 Synopsis This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions with consumers produced through the design, development and delivery of content, interfaces and [url] working as a marketer using content to motivate purchase intent, a maker using interfaces as the conduit to connect directly with consumers, or a publisher seeking to sell consumption of the content itself, success requires approaching these efforts with meaningful data and analytics, clearly developed consumer insights and sound consumer engagement [url] edition of Architecting Experience develops the reader's ability to understand, develop and apply the data, insights, planning, technical infrastructure and organizational approach required to reach conversion goals through content and experience delivery.
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Location: Aldershot
End Time: 2025-01-13T11:17:12.000Z
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Book Title: Architecting Experience: A Conversion Science Handbook
Publisher: World Industries Scientific Publishing Co Pte LTD
Subject: Marketing
Publication Year: 2020
Number of Pages: 292 Pages
Publication Name: Architecting Experience: a Conversion Science Handbook
Language: English
Type: Textbook
Author: Scot R Wheeler
Series: Advances and Opportunities with Big Data and Analytics
Format: Hardcover
