Description: Architecting Experience: A Marketing Science And Digital Analytics Handbook by Scot R. Wheeler In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: with an ever expanding array of digital touch points at ones disposal, how does one deliver content and experiences around ones brand that build relationships and drives results? The quick answer to this is through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience, but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Flap In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at ones disposal, how does one deliver content and experiences around ones brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience," but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen. Table of Contents The Foundations of Personalization; Consumer Decision Journey and Data Design; The Changing World of Owned Media; Social Media Analytics; Paid Media Analytics; Experience Design and Content Strategy; Data Management and Marketing Science; Organizational Change; Privacy, Internet of Things, Quantified Self and Personal Data Management; Details ISBN981472565X Author Scot R. Wheeler Language English ISBN-10 981472565X ISBN-13 9789814725651 Media Book Format Paperback Imprint World Scientific Publishing Co Pte Ltd Subtitle A Marketing Science and Digital Analytics Handbook Place of Publication Singapore Country of Publication Singapore DEWEY 658.872 Short Title ARCHITECTING EXPERIENCE A MARK Pages 280 Series Advances and Opportunities with Big Data and Analytics Year 2016 Publication Date 2016-02-19 Publisher World Scientific Publishing Co Pte Ltd Series Number 1 Audience Postgraduate, Research & Scholarly We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:168421704;
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ISBN-13: 9789814725651
Book Title: Architecting Experience: A Marketing Science And Digital Analytic
Publisher: World Scientific Publishing Co Pte Ltd
Publication Year: 2016
Subject: Marketing, Business
Number of Pages: 280 Pages
Language: English
Publication Name: Architecting Experience: a Marketing Science and Digital Analytics Handbook
Type: Textbook
Author: Scot R Wheeler
Format: Paperback
