Description: Managing the Customer Experience: Turning Customers into Advocates [Paperback] Smith, Shaun and Wheeler, Joe How much more profit could you make if you had customers who couldnt imagine doing business with anyone but you? In your dreams! Tell that to Virgin Atlantic or Harley Davidson. How great would life be if 40% of your new business simply knocked on your door without you having spent a cent advertising for it? Impossible! Tell that to First Direct. The companies in this book have managed to turn customers into advocates. Advocates who constantly refer their friends and colleagues to those businesses. Why? Because those companies have created a Branded Customer Experience. They have managed the relationship to the point where customers can't imagine wanting to do business with anyone else. How can you gain this unbeatable competitive advantage? Managing the Customer Experience shows you how. It takes you through the step-by-step process of creating Loyalty by Design. It shows you how to re-think your business from the customers point of view and then design and deliver a customer experience that drives loyalty and profitability. Fast and Free Shipping You're already purchasing the item. Why pay additional for shipping, especially slow shipping? We get your order shipped out within 1-business day and delivered to your doorstep as quickly as possible. Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Binding: paperback
Pages: 272
Brand: Pearson FT Press
Unspsc Code: 55101500
Target Audience: Professional and scholarly
Item Type Keyword: books
Number Of Items: 1
Edition: 1
Publication Date: 2002-10-15T00:00:01Z
Supplier Declared Dg Hz Regulation: not_applicable
Edition Number: 1
Item Name: Managing the Customer Experience: Turning Customers into A..
Product Site Launch Date: 2007-02-07T10:38:38-00:00
Author: Does not apply
Type: Does not apply
Publication Name: Does not apply
MPN: YES516678
Style: ABIS_BOOK
