Description: This hardcover book, titled "Net Gain: Expanding Markets Through Virtual Communities" by Arthur G. Armstrong and John Hagel III is a valuable addition to any business professional's library. Published by Harvard Business School Press in 1997, this book explores the topic of customer relations and e-commerce/internet marketing. With 235 pages, this book provides insights and case studies on how to expand markets through virtual communities. It is a must-read for anyone interested in the genre of business and economics.
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Location: Winter Haven, Florida
End Time: 2024-11-27T17:26:01.000Z
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Publication Year: 1997
Format: Hardcover
Language: English
Book Title: Net Gain : Expanding Markets Through Virtual Communities
Author: Arthur G. Armstrong
Publisher: Harvard Business School Press
Genre: Business & Economics
Topic: Customer Relations, E-Commerce / Internet Marketing, E-Commerce / General (See Also Computers / Electronic Commerce)
Number of Pages: 235 Pages